Well done! Instead of being a cog in the corporate machine, it is better to start your own business and become your own boss.
However, if you are new to the world of freelancing, it is very likely that you will stumble a few times and make a few mistakes.
That’s where we come in. In this article, we are going to share with you 5 marketing mistakes that most people make when they start their freelance business.
If you go through these mistakes, you will know what not to do and your business will grow smoothly!
Image source: https://unsplash.com/photos/yktK2qaiVHI
Use of low-cost marketing services
If you are starting a freelance business, the first thing you need is a logo for your business.
Starting a new business is expensive though, and many of us turn to cheap freelance sites to get the job done.
Freelance sites offer you creative projects like logo design, etc. for less than $5.
But you get what you pay for. If you have a digital marketing logo made for $5, you are definitely not getting quality work.
You can call on freelance sites for marketing work, but don’t use marketing services just because they are cheap.
If you are looking for quality work, you should hire a professional and be prepared to pay a lot of money for it.
Your company’s marketing logo is only designed once. So it is advisable to spend more money and get a professional logo made. Not only will it be painless, but the logo will attract many potential customers and investors to your business!
Premature use of online marketing platforms
For small businesses with small marketing budgets, social media marketing and advertising is a great option.
Typically, new freelancers create their social media accounts and wait for the clients to pour in.
However, this is not the right way to do it. You can run PPC ads and use Google AdWords in the beginning, but you won’t get great results in the beginning.
If you don’t know how to run online marketing campaigns, you can start losing money instead of making money.
So you need to start at the beginning and create your social media profiles.
Once your business begins to grow through social media marketing campaigns, move on to online advertising.
And instead of stumbling and making a lot of mistakes, it’s better to hire a professional with knowledge in this area. Set specific, time-bound goals and then get to work marketing your services and products.
Create brand awareness before you spend hundreds of dollars on marketing campaigns that don’t work because people don’t know your company or your business.
Create multiple social media accounts
We know that social media platforms like Twitter, Facebook, Instagram, etc. are free marketing tools. We believe that a company’s presence on all these channels maximizes awareness and increases sales.
However, we do not take into account that it takes time to publish in multiple media.
If you’re a freelancer, there are a number of other things you need to take care of besides posting on social media.
You won’t have enough time to manage all the social accounts you’ve created.
He would also not have a very engaging account and another media account with some unconvincing posts.
Therefore, we recommend that you choose only two (maximum three) social media platforms to create an account for your business.
Instagram and Pinterest are gaining popularity these days, and that’s where you should start.
You can use social media management applications, schedule your posts and save time!
Purchase many promotional items
Now that your freelance business is up and running, you need promotional materials, right? From polo shirts to pens, the promotional material is very attractive to customers and investors.
They are also a source of pride for the entrepreneur.
Who wouldn’t want to have one or two items with their company name and logo on them, right?
We know that promotional products are a great marketing tool, but you shouldn’t overdo it.
Many of you make the mistake of ordering a large number of promotional items that end up not being used.
Be practical and pragmatic. You definitely need promotional items, but you need to limit the quantity and keep an eye on the budget.
Instead of buying hats and shirts first, start with business cards, brochures, pens, etc.
Business cards never get lost, and they add a personal and tangible touch that your customers are sure to appreciate.
In addition, materials such as brochures and flyers communicate your company values and services to customers. For inexpensive gifts, pens are a great solution.
They meet the demands of marketing and are profitable at the same time.
When we enter the business world, we are relatively new and don’t know anyone.
When we think of networking, most of us hesitate because we feel uncomfortable meeting strangers and telling them about our business and activities.
By the way, we don’t think we need the help of networking groups and you can do it on your own.
But that’s where you’re wrong. It’s not just that running your own business gets boring.
It’s also about the long-term benefits to your business of having colleagues and friends in business.
You will meet business owners who face similar problems and who can also offer you solutions.
When you build a network, it is very likely that people will recommend your services to others because they know you personally and trust your services.
Over time, you will gain both loyal friends and many new customers, which will have a positive impact on your business.
It’s also good to get ideas from others, learn new strategies from them, discuss different business plans, etc. You can go to the local chamber of commerce and talk to the people who work there.
You can also join networking groups through various online channels as a first step, and then host coffee meetings and make more contacts. You will develop as an entrepreneur and gain new opportunities for your business.
Image source: https://pixabay.com/illustrations/social-media-social-network-3758364/
Marketing the right way – Closure
When you start a new business, chances are you will make some mistakes.
It’s not about not making mistakes, but learning from them and becoming better in the future.
Take a look at the 5 marketing mistakes and solutions we listed above. They will definitely help you run a successful business.
Happy marketing, everyone!
frequently asked questions
What are typical marketing mistakes small business owners make today?
Jonrampton sites 2015/09/24
What is a common mistake made by marketers?
Lack of research and omission of testing is one of the most common marketing mistakes companies make. Marketing research and testing can save you time and money by predicting how your products and promotions will perform before you launch a campaign.
What can go wrong in marketing?
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