Are you wondering how to overcome competition in a saturated market? If yes, you can leverage the power of marketing to enhance your brand’s visibility to consumers.
Marketing is the process of sending and delivering promotional advertisements to people who might want to buy your products or services. It enables consumers to become aware of your business. Without marketing, customers won’t know your business exists.
You can implement several strategies to promote your company to consumers. One of them is voicemail marketing.
This article takes you through some effective tips and advantages of automated voicemail marketing. You’ll also learn how to find the right tool for this marketing strategy. But before that, you may want to get an overview about voicemail marketing. Read on to get enlightened.
An Overview Of Voicemail Marketing
It’s also known as ringless voicemail marketing. It’s a promotional strategy in which pre-recorded audio messages get delivered to customers’ inboxes without the phone ringing first. In other words, consumers receive voice messages that bypass the phone call function. It’s one of the best strategies to reach customers without disturbing them.
You might think that ringless voicemail marketing is a recent invention. However, that’s not the case. For more than ten years, most businesses have used this strategy to connect with customers. It’s also good to note that ringless voicemail marketing falls under the call center technology, which was introduced into the market in the early 1960s. For more information about voicemail marketing, you can visit DropCowboy or any other similar site to learn more about it.
Tips For Automated Voicemail Marketing
Automated voicemail marketing can be one of the best ways to connect with a broader audience to increase sales. However, you must ensure you implement the right strategies. Here are some viable tips to help you develop effective automated voicemail marketing.
1. Develop Short Voicemails
It’s no doubt that today most customers are too busy with many things. For instance, you can find a customer who wants to go shopping, attend online seminars, go to the beach, attend gym sessions and connect with family members, all within the same day. Such a customer may not find time to listen to long voicemails. For that reason, you may want to keep your voicemails reasonably short. The recommended length is 20-30 seconds.
Creating short automated voicemail messages is an indication that you value customers’ time. For that reason, more customers will be willing to listen to your voicemails and remain connected to you. This increases your chances of generating desirable leads and sales.
2. Prepare Customized Voicemails
Today, consumers expect businesses to personalize services or products specifically for everyone. It, therefore, makes perfect sense to customize your voicemails.
When you prepare customized voicemails, it helps develop trust with the recipients. Personalization is one of the best ways to develop a robust and loyal customer base.
The best way to customize your voicemail messages is to understand your customers’ needs. Research to find what solutions your target audience is trying to solve. From there, deliver messages that add value to them. You can even mention their names at the beginning of your messages.
There are several benefits of customizing your voicemail messages. It helps enhance customer experience and boost brand loyalty. This goes a long way in enabling you to generate more leads and sales.
3. Add Call To Actions On Your Voicemail Messages
As earlier noted, ringless voicemail marketing is one of the most effective promotional strategies to connect with more customers. However, it might not be of any value if customers won’t respond to your messages or take the desired action. That’s why you need to incorporate your call to action in your messages.
A call to action is an essential component in automated voicemail marketing. It’s a written directive that guides consumers to take the desired action. This could be to subscribe to your monthly newsletter, visit your company’s website, give you a callback, join a contest, purchase your products or services, etc.
A solid call to action helps streamline customers’ journeys. It directs them where to go and what action to take next. In simple terms, including a call to action to your voicemail messages directs your audience, thus eliminating decision fatigue. This makes your marketing strategy more effective.
4. Send Voicemails At The Right Time
If you’re looking for more and more people to engage with your voicemail messages, you must be good at timing. Make sure you deliver them at the right time.
Although ringless voicemail marketing is a non-intrusive way of connecting with customers, sometimes it might not work. This is especially true if you send messages to customers at the wrong time.
Most customers might not see your voicemail messages when you send them at the wrong time. Even if they see them, they may not respond because they might be too busy doing other things. Make sure you drop voicemails to customers’ mailboxes at the right time.
The right time to deliver voicemails to customers could be early in the morning, during lunch hour, or in the evening. However, you may want to study the routines and behavior of your target audience to know when they’ll not be too busy.
Only by delivering voicemails to customers’ inboxes at the right time can you receive more responses. This goes a long way in helping you to close more sales deals.
Benefits Of Ringless Voicemail Marketing
If you want to grow your business faster and overcome the market competition, you may consider ringless voicemail marketing. Some benefits of utilizing this promotional strategy include the following:
Allows You To Target A Broader Audience
The primary purpose of any marketing strategy is to generate more leads and sales. You can achieve that only by targeting a larger audience.
You can implement several strategies to connect with a vast targeted audience. However, using ringless voicemail is perhaps the most effective approach.
Ringless voicemail marketing uses automated tools to create and deliver messages. You can use it to send messages to thousands of customers within seconds. This is possible because you don’t need any manual intervention. Therefore, if you want to engage with many customers, implementing voicemail marketing could be ideal.
Enhances Customers Responses
Customers’ responses are one of the metrics to know whether a marketing strategy is working or not. More responses show that many customers might be willing to do business with you. That’s why every marketer tries to find ways to ensure customers respond after consuming the content.
Disturbing customers with promotional messages may be one of the many reasons why most of them wouldn’t respond to you. This happens with many other marketing strategies. For that reason, you may consider implementing ringless voicemail marketing in your business.
As you read earlier, automated voicemail marketing involves dropping promotional messages without any alert. The phone won’t ring first. For that reason, the recipient won’t leave what they were doing to read your messages.
The users will open and read your messages when they’re not busy or at any other time convenient to them. Additionally, most customers will respond to your messages when they are not busy.
Helps Save Time And Money
If you want to run a successful company, you must be very careful about how you utilize time and money. You won’t effectively compete in the market if you mismanage these two resources. The best way to save time and money is through automated voicemail marketing.
An automated voicemail marketing tool helps eliminate manual processes that could take a lot of your time. This is especially when sending messages to several customers.
With the automated voicemail marketing technique, you can develop a single message and distribute it to thousands of customers at once. It’s one of the most effective ways to save time to do other essential activities to grow your business enterprise.
Likewise, automated ringless voicemail marketing eliminates the need to hire several workers. You’ll only need a few of them to manage the system and engage with customers. This helps minimize labor costs, thus saving a lot of money in the long run.
Helps Generate More Sales
Generating more sales is one of the primary purposes of any business organization. With increased sales, a company can pay its operating expenses, make profits and retain some cash for future expansion purposes.
Making desirable sales isn’t always easy. This is especially if you’re using marketing strategies that don’t target a large audience.
Note that the secret to generating more customers and sales is to connect with a broad range of audiences.
Automated voicemail marketing helps increase your brand’s visibility by connecting with many customers in a short span of time. This increases your chances of generating more sales quickly.
Improves Workers Productivity
Workers are an integral part of your business resources. They assist in managing your firm by doing the tasks you’ve assigned to them. However, workers might not be of any value if they are not productive. In fact, unproductive employees can increase overhead costs in your company. The labor law requires you to pay permanent workers’ salaries regardless of whether they’re productive or not.
If you’re looking to enhance the productivity of your marketing team, you can consider using ringless voicemail technology to connect with customers. It allows workers to take the least time possible to complete tasks. From there, they can use the saved time to do other productive activities. For that reason, your workers will become more productive and efficient in growing your business.
Finding The Right Automated Voicemail Marketing Tool
As you’ve seen in the previous section, automated voicemail marketing can grow your business in different ways. However, you must ensure you use the right tool.
You can find a suitable voicemail marketing system by:
Selecting A Compatible Solution
Today, managers consider installing various software to streamline different business processes. That’s to say that apart from the voicemail marketing tool, you may also have other automated systems in your company. These tools won’t work effectively if they’re not compatible with each other.
Compatibility is the ability of the chosen voicemail system to work together with all other pre-installed business applications. This can help save on costs because you won’t spend any money to replace other software to accommodate the new tool for your business systems.
Purchasing Scalable Voicemail Marketing Software
One of the big mistakes made by business owners when purchasing automated ringless voicemail software is finding non-scalable solutions. They didn’t know that making such a decision would affect their business finances in the future. It’s advisable to select a scalable tool from the beginning.
As a dedicated entrepreneur, your business will probably grow big in the market. When that time comes, you might be forced to replace your current non-scalable voicemail marketing software to accommodate the growth of your company. This will likely cost you a lot of money but it will be worth it in the long term.
However, you can save a lot of money if you purchase and install a scalable tool now. Since you can utilize such a system from the present till the future without the need for replacement. For that reason, before you make payment for your preferred voicemail marketing software, ensure that it’s scalable.
Buy A System With The Right Security Features
Cybersecurity attacks are a major concern in the modern business world. This can happen when unauthorized persons like hackers access your business networks to manipulate or steal critical information. You can be forced to close down your store when attacked by hackers. Besides, you can face a lot of lawsuits when customers’ data is exposed to the wrong people.
Often than not, these hackers use the software you installed to access your company’s information. You could have avoided that by finding a voicemail marketing tool with the right security features. Any system you select should provide users’ password protection, spyware detection, automatic updates, real-time scanning, auto-cleaning, and other characteristics as security experts may advise you.
Automated voicemail marketing is the way to go if you want your company to be more competitive and remain in operation for the foreseeable future. It enables you to connect with the right target audience within no time, thus allowing you to save time and money. Make sure you select the right ringless voicemail marketing software from a reliable vendor to maximize the benefits you can gain in expanding your leads and increasing your sales.