How to Build a Small Business Website With a Tight Budget – 2021 Guide

Whether you’re planning on opening a computer business or if you want to offer a wide range of freelance services, you’ll need a place where customers could browse through the services and/or products you offer. This is why you must ensure that you have a website, especially since it’s something that can help your business thrive.

A lot of individuals think that building a website is extremely expensive, however, this isn’t entirely true. In fact, there are some things you could do, all of which will allow you to have an effective website, yet one that didn’t cost thousands of dollars. So, without further ado, let’s take a closer look at what you could do:

1. Firstly, Choose an Affordable Hosting Site

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In order to build a cheaper site, one of the first things that you’ll need to do is to choose an affordable hosting platform. Luckily, you won’t need to hire someone to build the platform, however, over a period of time, you might want to hire someone, especially if you want to make some changes to your platform.

But, when just starting out, you could choose to use platforms that are completely easy to navigate and use, including sites such as Wix, Weebly, and WordPress. By choosing to do this, you’ll be able to browse through some free templates that you could use, and more importantly, you’ll be able to create a design that suits your needs and budget.

You should know that these services frequently offer a wide range of packages that are based on different needs people have, hence, you’ll be capable of creating different things. For instance, you could create a minimalistic site with a few features, or you could choose to completely brand it and add a lot of features to it.

2. You Should Make Your Own Content

So, now that you have created a stunning website design, you’re next step is to make it appealing to people, which is something that you could do by posting high-quality and engaging content your customers will enjoy. Now, if you take a look back, a lot of businesses have opted for using stock images and videos, but, you should know that this is extremely costly.

Besides being expensive, it’s also not the best way to represent your brand, mostly because it won’t be genuine. This is why you should choose to make your own content. Luckily, there are thousands of tools that you can use for making your media, all of which will look like it came from a professional.

Platforms such as Canva and Adobe will make it simple for you to make content for your sites, meaning that you could make web banners, pop-up windows, and so on. Additionally, you can opt for making your own photographs, and no matter if you use a good smartphone or camera for making the photos, it’ll definitely save you a lot of money and they’ll look genuine.

3. Grab Free Things Wherever You Can

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A lot of people forget that there are various free things that they could use when building a website. For example, one of the best ways that you can cut some of the expenses you’ll have is if you use free fonts that come with the template you opted for. Hence, if you want your business to have a great E-commerce design for free, ensure that you do some digging on the things you can get.

Keep in mind, you’ll want the freebies to be completely safe, so, before you type in ‘free templates’ or ‘free fonts’ to your search tab, ensure that they’re all licensed and that you’ll actually have permission to use the free items for your business. So, when you determine that they’re licensed you can use them.

4. Hire Someone For The Job

You should know that there are also professional companies such as Cliqued Media that offer people a chance to build a site for an affordable price. Hence, you might want to seriously consider hiring someone for the job. After all, if you know nothing about the entire process of building a website, you’ll need someone for the job.

By hiring someone, you’ll ensure that you get a visually appealing platform, but more importantly, you’ll ensure that it’s user-friendly, that it loads fast, and that it’s also compatible with different devices including smartphones, tablets, and computers, all of which are quite important to customers.

5. Don’t Forget to Make Different Categories

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People don’t only use websites for browsing through services and/or products, they also use them for learning more about brands. This is why you mustn’t forget to make different pages that’ll display all the important information you’re customers might want to view and read. So, you should make the standard categories including ‘home’, ‘about us’, ‘ products and services’, ‘contact us’, ‘terms and conditions’, ‘our team’, and so on.

6. Plugins Are Always Welcome

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According to the experts from an award-winning design company, plugins could help you with customizing your platform even more, which is why you might want to use them. For instance, you can add a widget that will allow people to sign up for your email list or you could add social media buttons that will allow them to share your site and products instantly.

Similar to templates and fonts, you could get them for free or you could choose to pay for them, so, you should seriously consider browsing through the options in order to see what you could get for your online store. Keep in mind, you don’t need to add them right away, instead, you can simply add them as you grow your organization.

Conclusion

Although a lot of people think that it’s expensive to create a website, this isn’t entirely true, especially since there are various things that you could do in order to cut costs. And, if you choose to use some of the tips mentioned above, you’ll be able to create a site that is stunning and completely functional.

Hence, now that you’re aware of all the things you should choose to do, you might not want to waste any more of your time. Instead, you should return to the beginning of our list, and start with the first tip we mentioned – which is searching for and finding a reliable hosting platform.

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