If you are a business owner who wants to build a recognizable brand, there are some steps you need to take in advance, before you launch big campaigns. One of the best ways to run a successful brand is to be recognized among the people. That means, they need to recognize your color scheme, typography, catchy name, your message, logo, products, and services you offer to the customers, and the way you take care of them. You need to teach them to associate you with common items and things from their everyday life, so you can improve your chances to grow and enhance the sales.
Creating a brand identity requires some steps to take, including making plans and concepts, but also being ready to change some of those things, so you can fit into the current market. Many people wrongly consider they only need to come up with a name and logo, and their brand is built and developed. But, there are many businesses that do a lot more than that, and the brand identity helps them to stand out among the similar offer.
The point of having a brand behind you is to make the people feel comfortable and to trust you as they see what you offer. Even when they see you while scrolling on social media, or while walking through the streets, they need to, at least, recognize who you are. That’s the moment when you say you really stand out. In most cases, you need to let the professionals as endlessbranding.com do the whole job, or form a team to work only on building the brand.
But, no matter what you choose, here are some of the ways on how to make your brand recognizable and trustworthy:
1. Get to know your target audience better
Many businesses are focused on the general audience, but there are plenty of them focused on the previously identified target audiences. It all depends on the products and services you provide, and to who you want to represent it. You can use any tool you consider appropriate for that purpose, including the logo, the message, social media, traditional media, everything that seems vital for the brand, and meeting the audience’s preferences. You work for the people now, so you need to focus on them, and create something they will love.
2. Work on the brand’s personality
You need to imagine it’s a person, and you need to give it an appearance, but also a character, or with other words said, to work on its personality. Create a unique way to communicate with the potential client, and think about this “perfect person” you imagine. Don’t associate it completely with your personality, but focus on creating a unique approach. After you have these things in mind, it would be easier for you to start building the identity of this personality. We highly recommend doing your research and see what your competition is doing, so you can see what you like, and what you would avoid when working on your brand’s identity.
3. Choose the logo’s elements carefully
This is a key part of the process because there is no exceptional brand in the world that doesn’t have a good logo to represent the audience. It holds the other parts of the identity together, and it should be simple, but still detailed enough, so the people can recognize it. At this point, it’s good to work with a designer, so they can come up with a few ideas, you will work on them together. You need to make sure all the elements match perfectly together, so you won’t look messy and confusing. So, work with an expert with this, to get exactly what do you need.
4. Pay attention to the visual expression
Once you have your logo, you can work on the other elements, like the way your email templates look, the design of the newsletter, the social media branding, and the typography you will use. Make sure it’s all readable and pleasant for the eyes. It was a long ago when we used weird fonts and typography to send the message, but if you see how the others are doing these things, you will see that logos and typography are nice and simple, but still effective. So, that means you need to stay consistent but still stand out from your competition, by smartly choosing these important elements.
5. Now, focus on the customers
After you resolved all the things related to aesthetics and visual appearance, it’s time to pay attention to the experience you create for your potential customers. If you want to attract them, you have to encourage the people to look at what you are doing, and associate themselves with your concept. That’s how you become a meaningful part of their life, no matter what’s the nature of your business.
By doing that, you create connections and let them recommend you to their friends, who will also get used to you. Let them order from you through a few channels, including social media too, provide great packaging, be polite, be always open for communication, and always have a good customer care team with you. This maybe is not the first thing they will see about you, but once you provide an exceptional customer experience, they will surely come back to you at some point.
It’s always a good choice to put yourself in the place of the customers and clients, so you can see what do you like in your brand, and what you can change or adjust. You won’t come up with the best idea immediately, but the experience will let you identify the weak points and work on them, so you can create a great brand identity your customers will recognize. Don’t underestimate any part of the whole process, even those that don’t seem important at all. They are all part of what you do and how you want to represent yourself to others. Once you do all these things, we are sure that you will come up with a way to stand out from your competition.