Are you on LinkedIn nowadays? Let’s be honest, who isn’t?! The truth is that a lot of people use it for their business, doesn’t really matter if they are a company or an individual within the field trying to get their name out along with all the connections. However, not a lot of people use the automation tool. Do you? In fact, are you even aware of its pros and benefits? If you want to know more and figure out if the LinkedIn automation tool is for you or what is the best purpose for it, keep on reading! Here, we will be listing a ton of important information that will interest every individual. See how it can help your business.
What is marketing automation?
Simply put, marketing automation is the process of using technology to help streamline your marketing processes. By doing automated tasks you can free up time for yourself or your team and focus your energy on some other tasks or campaigns. To get the best results for your company you have to be aware of do’s and don’ts when it comes to using the LinkedIn automation tool.
Dos and don’ts of using LinkedIn Automation Tools: Top 5 don’ts
1. Do not automate spam
You shouldn’t use 3rd party apps to achieve something when it comes to automating profile viewing, such as not to invite people to connect. Also, you shouldn’t use the 3rd party app to send automatic messages to your connections. LinkedIn has been actively suing both the software platforms and the users of many of these tools, which is why you should stay away from this feature.
2. Do not automatically add everyone
One practice that everyone tends to do is add a ton of people to connect on LinkedIn and constantly add to the email list. The truth is that people do not want to connect with everyone, and just because this has worked once or twice before doesn’t mean that you should continue to do it. If you want to use LinkedIn to drive traffic to your automated email marketing process, then simply ask to be a part of it. Do not spam everyone’s newsfeed.
3. Do not let the software have control
Although this tool can have a lot of great perks and benefits for your entire business, you should never solely rely on it. Relying too heavily on this tool might take away from your entire online persona. Don’t forget that you will need to take full control and figure out what features you want at any given point. Some marketers let their software take over generating new leads, but you should assist for ideal results.
4. Do not ignore other forms of lead generation
In order to get the most from marketing automation, you have to combine all the elements. This means adding and paying close attention to SEO and keywords. Instead of hiring a human team to handle your LinkedIn account, lead generation tools can help you speed up the process, just use them right and do not ignore all the other options that come along.
5. Do not take communication outside of LinkedIn
If someone has connected with you on LinkedIn, it doesn’t give you permission to add them to your mailing list. The truth is, a lot of people do not want to be a part of your mailing list. You would need permission to do this step, so ignore this automated feature from the get-go. No one wants their privacy to be invaded. Although it may come to you naturally and it may seem like a smart move, most people find it to be offensive.
Dos and don’ts of using LinkedIn Automation Tools: Top 5 dos
1. Do automate repetitive activities
Some activities can be done repetitively, such as writing a post for people you like or sharing a free webinar that you or your company might be doing. If you don’t have a lot of spare or free time consider automation. Such tasks include profile visits, LinkedIn connections, and LinkedIn messages.
2. Do respond to every invite that has a free/lead magnet
People are probably connecting with you because they want to learn more about LinkedIn. So, why not share some important information with them? Have a lead magnet, such as a piece of content that most people would prefer and find to be appealing. Your list should be small when it comes to responding to lead magnets, but it will get your smaller number intrigued.
3. Do have a strategy
Marketing automation of any kind has to make sense, which is why you need to have a strategy for your business or your personal plan. Make sure that you have and are using all the right reasons for automation (it can be a multi-purpose tool after all). Set realistic and clear goals to make a change with your company in the long-term plan.
4. Do make realistic goals
Speaking of goals, set everything early on. That way, you will be able to keep track of just how well your efforts are doing. Put your prospecting on complete autopilot, so you could focus on other important things. Make your messages personal and your posts useful for other readers or colleagues. Your goals can be to get exposure, download the data of your leads, get pay-per-click retargeting, etc.
5. Do schedule your posts
When people first receive your connection requests, they know who you are, which is why you have to stand out and look memorable. Posting manually is more than recommended in this case. Not only does this take time, but it also requires that you do it one post at a time. With these tools, you can schedule your posts to be published at specific times and whenever most convenient for you.
Want an automation tool?
The multifunctional LinkedIn automation tool designed to help your sales team improve while doing everything on autopilot is Dripify. Close deals on LinkedIn even when your laptop or PC is switched off since Dripify provides complete automation and works fast & secure while doing everything for you. Perfect for business owners, sales teams, marketing agencies, or recruiters.