Google has played a critical role in supporting businesses and organizations in many ways including data analytics. Amid the evolution of the digital landscape, Google has announced a new analytics solution called Google Analytics 4 (GA4), which will fully replace Universal Analytics (UA) by July 1, 2023.
Generally, the Google Analytics tool has been a great tool for data-driven businesses and organizations. This new tool promises to be more powerful, accurate, and efficient in all ways; hence, there is a need for businesses that have been using UA to migrate immediately.
Any business or organization that would like to migrate is advised to seek Google Analytics 4 migration services provided by professionals in this field. However, many entrepreneurs and business managers might be wondering how this works. But there is no need to worry since this article will cover these insights. With that in mind, let’s dive into the GA4 services you can get from professionals.
Helping with the Full GA4 Migration Process
Migrating from the previous UA to GA4 can be a more complex and time-consuming process than you might initially imagine. Google Analytics 4 migration services experts such as those from the Clickthrough company offer end-to-end migration services, ensuring a smooth transition from your old data analytics setup to GA4.
They guide businesses through the entire migration process, from setting up a new GA4 property to transferring existing data and configurations. This includes mapping existing dimensions, metrics, goals, and events to their GA4 counterparts.
Needless to say, they also train your staff on how to use the GA4 tool to tap its full potential. This ensures that your operations continue smoothly without any costly challenges. Their roles in the full migration process include the following essential steps.
- Assessing the current analytics setup – The Google Analytics 4 migration services provider will look into your current analytics tool such as UA and how it is synced with other properties and tools to provide you with analysis. The aim is to identify the key metrics, configurations, and goals that will aid in the migration process.
- Setting up the new Google Analytics 4 migration property – Well, the main role of the Google Analytics 4 migration services provider is to migrate your business analytics tool, and this is exactly what they start doing after the analysis. Here, they create a new property in your account that will receive all the migrated data and start collecting new data as well. It is at this point that they also set up various parameters such as data sharing parameters and others.
- Configurations for tracking code and data streams – This is a technical setup that should be carried out by experts. It includes setting up tracking code on the website and apps. It is worth noting that GA4 has different tracking code from UA. They also configure the data streams on both the website and apps as well as set up the offline data.
- Migrating data – Another crucial step completed by the Google Analytics 4 migration services provider is migrating your existing data to GA4. It is a sensitive step because all the data must go to the right places to avoid confusion during analytics. Therefore, mapping is important.
GA4 Goal Setup
Goals play an essential role in tracking conversions and measuring the success of marketing campaigns. So, this is a vital step accomplished during the full migration. But the Google Analytics 4 migration services providers can offer this service alone if you already know how to migrate your property through the internal IT team.
Data experts assist businesses in setting up goals in GA4 and aligning them with their specific business objectives. They help define goal types, configure goal parameters, and track user interactions that indicate goal completions in your business or organization.
By properly setting up goals in GA4, your entity will gain insights into conversion rates and can optimize your marketing strategies accordingly.
Connecting Websites and Apps to GA4
This is also another important part of full migration, but the experts can provide it as a service on its own. The Google Analytics 4 migration services experts facilitate this process by guiding businesses in setting up and configuring the necessary tracking code and SDKs (software development kits) for their websites and mobile applications.
They ensure that the tracking code is properly implemented and accurately captures user interactions, events, and conversions. It may sound like a simple step, but the input of data experts is crucial for a smooth transition and better future operations.
Training as Part of Google Analytics 4 Migration Services
With the introduction of GA4, your business’s employees will require training to understand the new features and functionalities of the platform. The experts provide comprehensive training sessions tailored to your specific needs. Most of the training is done online, especially if the Google Analytics 4 migration services provider is from another region and cannot make it for one-on-one training.
However, one-on-one training in your establishment is the best approach if it is possible. It gives both parties enough time to train, ask questions, and pilot the GA4 tool physically. If you can hire professionals in this area, it is best that you do this.
They also educate stakeholders on how to navigate the GA4 interface, interpret reports, and leverage the advanced features available. This training empowers businesses to make data-driven decisions and maximize the value of GA4.
Data Assessment and Analytics with Google Analytics 4 Migration Services
Lastly, data experts not only assist with the technical aspects of the migration but also help businesses gain valuable insights from their data. Therefore, they conduct thorough assessments of existing data in your business or organization and identify gaps or inconsistencies that need to be addressed during the migration.
Additionally, Google Analytics 4 migration services experts help your business set up custom reports, dashboards, and data visualization tools within GA4, enabling you to monitor key performance indicators and track the effectiveness of their marketing efforts.
Google Analytics 4 migration services are essential to every data-driven company that still needs to migrate before July 1, 2023. Now that you know the vital services provided by the experts, it is time to look for the right expert to help. As you can see, these professionals can offer the full migration, part of it, or other related services to ensure that your team is ready to use GA4.