Boosting audience engagement is the common goal all companies have. It will not only help you increase the number of followers, but you will also raise awareness of your brand and boost your sales. Now, completing this task isn’t easy at all. Yes, you have to do more than just set up an account and post a few photos. What’s more, this may take some time, so you also need to be very patient and persistent. Here are some steps you have to take to fulfill this goal.
1. Have a strategy
The very first thing you need is a plan, or in this case, a marketing strategy. We are not talking only about the tools you will use but also about the goal itself. You need to define it to be able to analyze your progress and see if some changes are necessary. For example, you shouldn’t just write down “increase the number of followers.” Instead, you should write down a specific number. The same thing goes for comments, likes, retweets, etc. The most important thing here is to be realistic. Analyze your previous engagement and set the goal accordingly.
2. Learn about your audience
Before working on the content you will share, the first thing you should do is to get to know your audience. The only way you can boost their engagement is to provide them with something they find appealing. If you post the usual content and if there isn’t anything unique about it, the chances are they won’t be very interested in it.
Naturally, the type of posts mainly depends on your business, but the question is how to know what people find appealing? Yes, you need to analyze their behavior and find common interests. There are several ways you can do this, and there are also numerous tools that can help you with this aspect of the process. Audiense is a software that will help you categorize followers into several groups according to numerous criteria. In a nutshell, it will enable you to come up with content appealing to each of those groups.
Furthermore, another way to increase audience engagement is to reach as many people as you can. Well, this is not possible if you share content on only one platform. Not everyone is active on Instagram or Twitter. Yes, some platforms are connected, so you can easily share posts. When it comes to those that aren’t, make sure to include links. For example, you can include a link to your YouTube channel in the bio section on Instagram or the link to your Twitter account in the description of the YouTube video.
4. Be active
Finally, you need to post constantly on all social media platforms. Generating traffic is one thing, but you need to be present if you want the engagement to stay strong. Do you understand now why running social media marketing is a full-time job? Yes, it is vital to remain active. Otherwise, people will soon forget about your accounts if there isn’t anything new they can see or learn. When it comes to the frequency of adding posts, it depends on your marketing strategy as well as your business. You don’t want to bore people with constant uploads. Even though this seems like an impossible task, several online tools will help you determine how often you should post and also enable you to make a schedule once a week and have the content go live at the right time.