Mind mapping has become more and more popular as years passed. However, it’s something that most people don’t know about, as it’s not being used on a massive scale just yet. Mind mapping has tons of benefits and depending on how you want to use it, it might change the way you work or learn. In this article, we’ll be taking a look at how mind mapping can be an effective tool in boosting your team’s productivity.
What Is a Mind Map?
Before we get into the advantages, we first have to know what exactly is a mind map and how it’s done. Essentially, a mind map is a graph. A diagram, if you will, that’s used to organize information in a visual manner. Its main purpose is to support learning, ideation and information retention. A mind map is relatively easy to put together – you can use a pen and paper or a mind map software like Miro that you can find online.
How to Create a Mind Map?
As we mentioned above, a mind map isn’t hard to put together. There are just a few easy steps you can follow. Just try to remember that no mind map will look the same, as different people have different ways of doing it.
- Get your main idea. This idea will be the starting point of your mind map and should be laid out in the center of the page.
- Branch out. Next, you can start adding some central branches that flow from the main idea. These will be the key points that you’ll need to develop.
- Add keywords. Whenever you add another branch to your mind map, add a keyword to it as well. Keep it short and simple.
- Color code. This might not seem like such a huge deal but because mind mapping is a visual learning tool, color coding is important. Your brain will find it easier to make connections and come up with new ideas this way.
- Add visuals. Images, doodles and other visual elements will only make your mind map stronger. It’s easier for the brain to associate ideas with something it can actually see.
See? Mind mapping is easy. And the best thing about it is that it will give your team a boost in productivity and creativity because there is no right or wrong way of doing it. So let’s see how a mind map can take your teamwork to the next level.
1. Better Brainstormings
The first and most obvious use of a mind map is when it comes to team brainstormings. Most of the people are probably used to taking notes or making diagrams during these meetings. But with a mind map, everyone has more freedom to bring fresh new ideas to the table. A mind map will allow every member of the team to come up with new ideas, no matter how “out there” they might be.
Another great advantage of mind mapping during brainstorming sessions is that it allows more people to take part in it. Because of its “say the first thing that comes to mind” nature, mind mapping will allow even the most reluctant people to join in.
2. Easier Planning and Reporting
Both reporting and planning are essential parts of business. So essential in fact that sometimes they must be done every day. And if you find that too tedious, we completely understand you. The good news is, however, that mind mapping is a great tool when it comes to planning and reporting as well. It allows you to convey new ideas to your colleagues, management or simply keep your clients updated while still keeping things simple and to the point.
A mind map will become a useful visual aid, whether you’re writing an important newsletter or putting together an important marketing strategy. It will allow you to keep things simple, so you can focus on what matters the most – the success of your team.
3. More Accurate Buyer Personas
Buyer personas are crucial when it comes to a business that deals with clients. It allows you to get to know your customers better so you can earn their loyalty. There are a lot of buyer personas you will have to deal with and that’s why a mind map is so helpful here – all you have to do is find out what types of customers you have (individuals or businesses), along with the reasons why they might buy your product or service. Naturally, you can get more people involved in these buyer persona mind maps so you can get even more useful insights.
4. Smoother Product Launches
A mind map can be an extremely useful tool when it comes to new product creation and launch. This is always a challenging time for everyone involved so it’s better to simplify everything as much as possible. You can use a mind map to outline pretty much anything that has to do with this process – the challenges you might face when launching the product, its main uses, its target audience and so on.
Say for example that you’re launching a new mobile app. You can use a mind map to outline its main functionalities, what people you want it to reach, along with the assigned project tasks and people.
As you can see, mind mapping can be a great tool for your team. If you decide to give it a chance, we’re sure you won’t go back to the way things were before. Of course, these are not the only uses for mind mapping – they’re practically infinite and only depend on what your end goal is.
What are your opinions on mind mapping so far? Will you give it a chance? If so, let us know what you think in the comments below. We hope this article was helpful and if you think that, don’t forget to give it a share!