The logo is part of the brand identity. There is almost no company, not even a small business, that does not have its own distinctive stamp, such as colors, fonts, style, and of course, their logo. All of this is part of what is known as brand awareness.
Usually, logos are the same for decades or undergo some minor tweaks and changes, but remain recognizable to users. It is good for every brand to have a motto that will be recognizable, nice names that consumers like, colors that are attractive and pleasant, but most often, the logo is the one that we will remember first and will remain as an association for them.
Of course, this is not just about big companies, but also about sports clubs, bands, singers, comics and superheroes, movies, franchises, restaurants, food, drinks, and so on.
Even companies that have their own mobile applications use their logo as an application icon.
- 1 Can there be any bad logos?
- 2 Note: There is no particular order of the brands mentioned in this article.
Can there be any bad logos?
Sometimes, some brands fail to create an identity well, due to a poor selection of elements, colors, logos, and branding in general. There are companies that have simple logos and are recognizable all over the world, but also those for which it is obvious that they worked hard, but did not achieve a satisfactory result.
There are also local and global brands, which have either limited or complete recognition. You can see exceptional examples of that on 1000logos.net, and you can even check if you recognize some of them.
The United States is a huge country, and thus a rich market with a place for everyone.
Whether good or bad, the logo is the key to being recognized by your customers.
In the following, we will talk about the most recognizable logos in the United States.
Note: There is no particular order of the brands mentioned in this article.
This tech giant has a recognizable bitten apple on all of its devices. It’s simple, just like their name, and people can easily associate with it even when they eat their fruits.
2. Coca Cola
This cursive handwriting-like logo is also worldwide popular. But, since it’s an American product, it’s really understandable why people recognize it all the time.
It’s just like the previous one. This is a fast-food chain, which is affordable and accessible in the USA. They had a few adaptations until they decided the stylized letter M is the best option for them.
Almost everyone can recognize this green logo, with the name of the coffee brand. It represents a long-hair siren, which shows the connection to the sea and the nautical character of the brand identity.
It’s always been the Swoosh, just the fonts and colors changed a few times. The “check” sign, and also the brand’s name, was inspired by the Greek goddess of Victory, named Nike.
This is one of the most recognizable logos on the internet, for at least 15 years. It’s an American product too. Even though the company that owns it is now called Meta, the social platform is still Facebook, with the white F on blue background. Only the shade of blue was changed a few times now.
Amazon is the biggest online shop and provides a huge variety of services for Americans. There is a curved arrow below the name “Amazon” that starts on the letter A but goes to the Z, so they can show they have everything “from A to Z”. Nowadays, you will often see only the small letter A with the same arrow below it.
Do we need to say something more about this? Those who date online, know it pretty well.
The first and most popular video platform on the internet. It changed the logo a few times, but now they use both the red play button and the whole name of the platform.
Disney is recognizable all around the world. Everyone loves their production, especially the old adaptations of the popular fairytales.
Probably there is no person in the world who has access to the internet, that can’t recognize Netflix. It’s still one of the most popular streaming services, even though the competition is really big nowadays.
This is a transportation company, and there are thousands of vehicles around the USA with this logo printed all over them. People see it all the time, and that’s why they recognize it easily.
13. Burger King
The biggest competition of McDonald’s also has an interesting branding. It looks like a delicious sandwich, which associates with their main purpose and mission.
14. Red Bull
Is there anyone that can’t recognize this one? One of the best energy drinks of all time, with a simple name, stylization, and branding, so you can always think about them when you hear the words “red” and “bull”.
One of America’s favorite vehicle companies. They had a few logos during their existence, but we still can recognize every one of them.
The bunny that looks like a logo of a toy factory is actually Playboy’s recognizable identity. Even the girls and Playboy’s models are known as bunnies too.
Visa’s logo is representing the blue skies and the golden hills of California. It was stylized over time, but everyone who is using their financial services can easily recognize almost all of the known versions.
Everyone knows them, correct?
The same as Marvel, right?
If you touched a computer in the mid-90s earliest, or you still use it, you probably can recognize the multicolor window logo of the most popular companies and tech giants in the world. A great percentage of computer users use Windows, and the logo was changed a few times already, but it’s still recognizable among people.
There are so many brands, and they are all unique.
If you recognize them, they are doing a good job, and they deserve customer support and loyalty.