Let’s imagine that you have a beautiful website where you offer a perfectly good product. However, the number of your sales stagnates and decreases over time. You are not sure why exactly that is happening, but you understand that there is something you should add or change. Well, one of the methods that will potentially bring the desired results is a multi-step form.
Have you ever heard about multi-step forms so far? Well, it is a form divided into short steps that a website visitor needs to pass. However, the good thing is that the entire process becomes simplified and easy for every potential customer.
There are two different reasons that you get from multi-step forms. First of all, you will get more data about the buyers. They all have specific characteristics such as age, gender, location, etc. On the other hand, you will also manage to see which product grabs their attention the most.
Will the results come immediately? It may happen that you don’t boost the lead conversions at all if your multi-step form is not appropriately designed. If you are unsure how to do that properly, there are many places online like leadgenapp.io that can help you use forms that boost lead conversions.
Still, we believe you would want to find out more. More precisely, you would probably want to hear a few more reasons why this type of form can improve the conversion rate and potentially increase your sales. Because of that, let’s see together how multi-step forms boost the lead conversions. After reading the list below, you will certainly change your way of thinking. Let’s start!
They Grab the Attention of the Visitor!
We won’t talk about official statistics here. You already know that the human attention span is at the lowest level.
It doesn’t matter in which industry you are working. There are probably hundreds of businesses that offer the same type of product as you. If you don’t grab their attention quickly, they will go to your competitor’s website. Keep in mind you are both targeting the same group of people with your ad campaigns.
So, how can the multi-step form help here? It will give all the necessary information to a potential customer that will convince him that your product is the solution to his problem. The only thing they need to do is fill the form that you are offering to them. When you look closer, reaching the solution they need will seem more entertaining to them.
Making the Solutions “Customizable” and “Adaptable”
Making the solution to customer’s problems more customized will help you convince them to interact. However, there is one thing that you need to understand! People are not dumb, and they understand 100% that you are not going to offer them magic only if they give your their name, email address, or anything else.
Instead of that, they have some other beliefs. They start to trust your brand, and they expect that their needs are going to become addressed after they pass the entire process. Keep in mind that mutual trust needs to exist; that is the way to boost the brand identity of your business!
On the other hand, the improvement of mutual trust should not stop there. After you gather all the information they share, you will get insights into all requirements and expectations they have. Those pieces of information will help you make better decisions in the future and make your products and services even more useful for their needs.
Conversions Will Be on Every Corner
Metaphorically, of course. If you use the right tools or simply hire someone to design the multi-step forms for you properly, you will manage to break down each stage and optimize it. That move will allow you to measure and track all the invisible conversions at every stage of this type of form.
Despite that, keep in mind that your potential customers will sometimes stop at a certain stage. When you determine which stage brings the bad results, you will easily decide how to improve it and make it more effective. The good news is that improvement of that type is not going to cost you a lot. You will easily boost your funnel without investing a fortune.
Additional Tips for Making a Good Multi-Step Form
The previous part of the article confirms the ways how multi-step forms can boost lead conversions. Yet, as mentioned, that doesn’t mean every entrepreneur will manage to reach the same results. Because of that, we would like to highlight a few additional tips that will help you complete the job successfully.
The First Step Should Contain Low-Friction Questions
High-friction questions can also be beneficial, but they should not be part of the first step. The first stage of your form should come with low-friction questions that will potentially improve the engagement of the visitors.
For instance, you can start everything by asking people something like “what you want to achieve” or “how can we help”? After you do that, the potential visitor would want to know whether you truly have the solution for the problem they have.
They Don’t Have to Type
In some cases, the potential customers will have to write long-form content. They will simply want to describe the problem they have precisely. However, that type of answering the question can sometimes take a lot of their precious time. Because of that, it would be much better to allow them to press image selector buttons and answer the questions you have in that way. You can be sure the response rate will be a lot higher in that case.
Don’t Have TOO Many Steps
Don’t overdo it! Between 5 and 10 questions is going to be enough to get the necessary information. Despite that, don’t make too many steps as well. Those questions can be divided into 4 or 5 steps. In that way, the customers won’t consider it overwhelming, and you will manage to gather all the necessary information.
Use every available tool to boost the lead conversions on your landing page. If you see that beautiful design and content are not bringing the desired results, you should try out the benefits that multi-step forms bring. However, if you don’t know how to design that type of form, you can use all the available tools to complete the job successfully.