If you want to learn more about the benefits of using IDX, you’ve come to the right place. Let’s look at some of the best reasons why IDX integration will increase sales.
How IDX works
Every website equipped with the IDX plugin receives a stream of active ads from the MLS every 15 minutes. By adding it to your website, all your customers will be able to find available properties and contact you as soon as they see something of interest.
There are several ways to add IDX plugins to your website. You can program it yourself or use another content management system (CMS) like WordPress, Joomla, Squarespace, Wix, Magento or others.
WordPress is the most popular content management system on the market. It offers its users the largest number of tutorials, detailed updates, and ongoing support for plugin installation. That’s why most brokers use it to create their IDX websites. On this page you will find several plugins if you want to add IDX to your platform. This advanced search option allows your customers to search quickly and easily, resulting in better lead conversion, as described below.
Convert more leads
Your website is your most powerful tool to attract new customers and convert new prospects. Even if you promote your business on social media, that may not be enough to get a decent traffic flow. In fact, you need to create a good marketing campaign to attract people to your site or get them to leave their email address so you can contact them.
When you add IDX, your website instantly becomes a miniature Zillow, as you are able to serve all the ads in your area. This is what most customers want to see, and once you show them where it is and how to use it, you will get emails from people every day.
You can bid on other services
Now that you have your website with landing pages and IDX, many opportunities open up to promote your business on Facebook, Instagram, LinkedIn or other platforms. You can run undervalued ads on Facebook so that users click on them and eventually get to your landing page and see what you’re offering.
Another way to get noticed online is to advertise a free home appraisal on Google. It can send all the links to your landing page and allow people to leave their contact information.
Protection of customer information
Research has shown that large real estate portals like Trulia and Zillow share some of their users’ budget and contact information with brokers and other affiliated agents. On the other hand, you can assure your customers that you will protect their data.
With the right IDX plugin, all customer information will be safe because you are only using it to search for the best property.
Detailed information on vacant properties
Larger platforms that don’t have IDX can’t offer their customers the right information because most of the houses may have already been sold.
Since IDX imports the ads every 15 minutes, your website visitors will always have the most recent data. With three out of five people starting the search for their new home online, IDX helps them see what’s available and if it’s what they want.
The first thing you need to know about IDX plugins is how to find the one that works best for your website. The first step is to find out how your competitors have integrated it and what consumer behaviour they encourage.
After your research, look for card-based, user-friendly solutions with high-quality photos. Next, you need to choose display templates and customize and professionalize the entire map search.
Find a solution that works.
While it’s worth investing time and money to develop your own IDX solutions, it’s easier to find a good plugin and integrate it into your website. A good web developer will help you keep up with the latest IDX features and give your website an edge over the competition.
Now you know why IDX can boost your real estate business and help you build a good reputation with online real estate agents. Remember, a modern, comprehensive approach to IDX integration will give you a bigger boost and, more importantly, encourage users to stay on your site for as long as you want them to stay.
frequently asked questions
What is IDX integration?
Most importantly for agents and brokers, IDX enables Multiple Listing Service (MLS) members to integrate property listings from the MLS database into their own websites.
Do I need IDX on my website?
IDX ad feeds are nice to have on your site for a user who pops up and decides to do a search, but in most cases they won’t help drive users to your site in a Google search, and unless you have a clearly defined process for how you use the user information that an IDX plugin can provide…
What does IDX mean in the real estate industry?
Internet Data Display (IDX) is a policy that allows brokers to exchange permission to display each other’s real estate listings online. This program is known by several names, including Internet Data Display (IDD) and Broker Reciprocity(sm), and many MLSs across the country have been using it for years.
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