Thanks to advanced technology, people can start their own businesses in multiple ways. As you know, there are billions of people in all parts of the world that are using the Internet every single day. That is probably the main reason why more and more individuals decide to leave their 9-5 job and start an eCommerce business.
Still, this doesn’t mean that everyone who creates an online shop is going to be a millionaire one day. When the competition is tough, you need to get out of the box and try out all the creative methods to reach your goal. This especially counts when we talk about advertising.
People will use social media, SEO, personal/company blog to improve their brand awareness. However, one of the standard types of online advertising is definitely PPC ads that most people do not know to manage properly.
It is pretty easy to understand how eCommerce PPC ads function. Every entrepreneur can display them on different websites, social media, and search engines. They will only appear on the screens of the ready-to-buy shoppers which makes them perfect for converting leads into sales.
No one says that you need to manage PPC ads on your own. There are many agencies out there such as 1digitalagency.com that will take care of this part of the job instead of you. However, it is not the point to simply hire someone to manage PPC ads campaigns instead of you. Your duty is to educate yourself and find out all the things you need to know about eCommerce PPC management.
The good news is that you have come to the right place to gain some useful pieces of information. Let’s find them out together!
1. Running an eCommerce PPC Ad Campaign Is Easy
The technical side of eCommerce PPC ads is pretty easy. There are three steps you need to go through to reach your goal.
First of all, you need to create the ad itself. In most cases, the ads are small, but you will also get the opportunity to create the bigger ones on some platforms. Anyway, the parts these ads contain are headline, copy, and image. However, if you decide to start an eCommerce Ad campaign on Google, then you will not have to add images at all.
Generally, everything we just said seems too simple in theory. However, if you want to develop a PPC campaign that converts leads into sales, then you will need to be creative. Keep in mind that you also need to do keyword research that will boost the rankings of your ad on Google. But, keep in mind you are writing for people; not robots. Because of that, the copy needs to be optimized and engaging at the same time. In case you are not an experienced marketer, then hiring someone to do this part of the job instead of you would be a clever decision.
2. The Price Isn’t Always the Same
Keywords will not only influence the Google rankings of your eCommerce PPC ads. They will also determine how much money you will have to spend when bidding. Because of that, our recommendation is to use the so-called keyword-level bidding.
Aggressive keyword-level bidding can bring the desired results. As you might know, the singular and plural keywords will allow all eCommerce entrepreneurs to big higher on all the plural Kws. Logically, this will ensure a better conversion rate.
So, what all this has to do with price? If you decide to use high-volume keywords within your copy, then you will have to spend more money. On the other hand, lower volume keywords will require less money. Because of that, you need to closely determine your budget and research the keywords that will truly bring positive results in the end.
3. Track the PPC Ad Campaigns in Real-Time
This is another piece of advice that will probably help you manage your eCommerce PPC ads better. Tracking the results of your ad campaigns in real-time is the best way to determine whether your marketing strategy is good or not. For instance, you will easily check out with e-commerce analytics how many people clicked on the ads they saw on different platforms and how many of them decided to purchase a product.
Of course, something that matters more is the difference between the amount of money you spent on the ads and earned thanks to the PPC campaign. If you see that your costs are higher than your earnings, then that means there is something wrong.
Before we end this part, there is one thing we have to say. Even if you find out that your ads are not effective, that doesn’t mean you should stop using them completely. Sometimes, A/B testing is simply going to be necessary, and you will need to spend a certain amount of money until you find the best eCommerce PPC ad strategy.
4. Don’t Spend More than You Can Afford
Speaking of money, all the eCommerce owners should stay on the ground even when they find the best PPC strategy. Let’s say that you wrote a good copy that boosted your sales by 200%. The same trend continues for 2 weeks, and you decided to invest more. Will you manage to get a better income in that way?
Well, it is a bit risky to think that way because trends in the online world are constantly changing. While you are still investing in the same PPC ad, we recommend you divide a certain amount of money to try out some other strategies. Even if they are not effective, you will know which things you shouldn’t do after the present ad stops bringing the same results.
Everything we just said only confirms how important it is to measure eCommerce PPC campaigns in real-time. You will know at every moment whether your marketing campaign is going in the right direction or not.
To conclude, PPC ad campaigns will be effective only if you try them out on different platforms. Despite that, your duty is to follow and measure their success in real-time and make certain changes when you see things are not going in the right direction. You do not have to target high-volume keywords because they are more expensive and competitive. Instead of that, focus on low-volume Kws and check out which results you can achieve that way.