Finding the right marketing strategy for your business in 2022 can be more difficult than you originally thought, especially when you consider that there are tons of great options available. What makes things even better is the fact that a lot of these marketing strategies are absolutely free or very affordable while providing a great return on investment. However, not every business is built for social media or email marketing. Sometimes, you need to build some presents with physical and traditional advertising such as using enamel pins.
This might not be the most popular marketing tool use nowadays, but it is surely effective. Business owners that avoid this as an option are making a huge mistake. These kinds of pins can have a very large impact and can dramatically improve brand awareness with customers.
However, I understand that it can be difficult for a lot of people to grasp the concept of using enamel pins as a marketing tool, especially if you have not heard of such an advertising strategy before. To get your little bit more familiar with this concept, I decided to write this article and tell you about all the benefits you could get by utilizing this kind of marketing strategy.
Builds brand name and improves its recognition
At first, if you are not familiar with using enamel pins as a marketing tool, you might have trouble figuring out exactly what kind of benefit it can bring to your business.
But, it is actually much simpler than you think. With these pins, you can quickly start building your brand name and improving its recognition.
How? Well, think about it. If every single employee of your company wears a pin both at work and outside of work, someone is bound to notice.
This is why it is so important to have a good design for your enamel pins they need to have vivid colors to ensure they will be as noticeable as possible. So, before you put this marketing tool to use, it would be a good idea to optimize the design first.
After that, every person that sees the pin may be a potential customer in the future.
By properly following this strategy, you will slowly but surely build your brand name and this will considerably improve its recognition in your area.
A gift for clients
Usually, when companies make enamel pins, they make them in bulk. If you have 100 employees, you should probably make 1000 pins. This is done to ensure that you will have enough backup pins in case someone loses one, but it also gives you the freedom to give them away for free.
Yes, for free. People love getting free stuff. And if you provide them with such gifts, you will certainly leave a good impression.
The cost of 1000 custom pins is nothing compared to the amount of money you are going to make when customers keep coming back for your products and services. You can visit here to see exactly how much it would cost to make 1000 hard enamel pins. Usually, it is not more than $0.40 per piece.
Other than the first heading of this paragraph, I specifically talked about having your employees wear custom pins to build brand awareness.
However, what if I told you that is not the only type of advertising that you will get out of this kind of marketing tool? If you think about it, you will also get some indirect advertising.
If you decide to give these out for free, you can imagine how many people will be wearing them outside every day. People love collecting and wearing custom enamel pins. So, even if they don’t care about your company, they are still advertising it for free.
It is a win-win situation for everyone. Your local community becomes aware of your presence while people get to wear a custom enamel pin for free.
Can be combined with anything
If you cannot seem to figure out exactly why such a custom pin is so popular these days, you will have to understand that it goes well with anything. It does not matter what type or color of clothes you are wearing, it will look good.
It is just a tiny addition to a person’s outfit. It does not take too much attention from the person, but it still adds a little bit of detail. People absolutely love this.
Popular between employees too
This article specifically focuses on using a custom enamel pin as a marketing tool. Used for advertising. However, it is also important to understand that there will be other benefits.
There will be no reason to force your employees to wear these probably because everyone will want to wear one. They are quickly going to get popular between your employees, so you do not have to worry about people disagreeing with you.
In other words, this kind of marketing strategy is also a benefit for your employees. They will appreciate the fact that they are getting something a little bit extra this time around. That’s a statement that they will not let go forgotten.
Easier to identify coworkers
It is true that many companies these days are getting rid of the old and traditional dress code rules. In the past, most companies forced employees to wear suits, coats, work pants, etc. These old rules are slowly dying away and that is a good thing.
However, the only disadvantage is the fact that it can be difficult to identify which person is an employee in which person is not.
Fortunately, by using custom enamel pins, coworkers will easily be able to identify each other. Especially during a certain public event.
As you can see, there are a lot of reasons why you should start using enamel custom pins as a marketing tool for your business. You can utilize all of these benefits I mentioned above, but only if you execute this marketing strategy properly.